The Challenge
The Vandoliers are a Dallas, Texas-based band playing good old-fashioned well-written American music. They may have plenty of outlaw country in their record collections and could be caught in pearl snaps, but they’ve also got rock & roll in their blood, whiskey in their glass and a passion for kicking ass. Think punk rockers with less distortion.
They desperately needed someone who could capture their spirit and design a merchandise line that would embody their rough edges and Texas state of mind without trying to fit into the conventional Texas-country music iconography.
The Solution
By developing a series of “on brand” t-shirts featuring a cafe racer style motorcycle club graphic, cowgirl lasso/guitar amp, and luchador wrestler, we were able to increase overall merchandise sales as well as direct album sales by facilitating purchasing momentum. These t-shirt sales now account for over 70% of Vandoliers show merchandise sales and continue to sell out and reprint earning impressions, dollars, and loyalty for this Texas-based sextet on the rise.
Josh Fleming Vandoliers
Josh Fleming Vandoliers
- Total Merchandise Sales 70%
- Motorcycle Club Shirt 50%
- Cowgirl Shirt 25%
- Luchador Shirt 20%
