branding, illustration, apparel, hand lettering

The Challenge

The Vandoliers are a Dallas, Texas-based band playing good old-fashioned well-written American music. They may have plenty of outlaw country in their record collections and could be caught in pearl snaps, but they’ve also got rock & roll in their blood, whiskey in their glass and a passion for kicking ass. Think punk rockers with less distortion.

They desperately needed someone who could capture their spirit and design a merchandise line that would embody their rough edges and Texas state of mind without trying to fit into the conventional Texas-country music iconography.

The Solution

By developing a series of “on brand” t-shirts featuring a cafe racer style motorcycle club graphic, cowgirl lasso/guitar amp, and luchador wrestler, we were able to increase overall merchandise sales as well as direct album sales by facilitating purchasing momentum. These t-shirt sales now account for over 70% of Vandoliers show merchandise sales and continue to sell out and reprint earning impressions, dollars, and loyalty for this Texas-based sextet on the rise.

What I love about working with Tyler is he understands what I mean when I say “Just make it badass.” His ability to turn a musical idea into a brand and embody our different energies and styles is not an easy thing to do and he nails it every time. Josh Fleming

Band Leader, Vandoliers

What I love about working with Tyler is he understands what I mean when I say “Just make it badass.” His ability to turn a musical idea into a brand and embody our different energies and styles is not an easy thing to do and he nails it every time.


Josh Fleming Vandoliers

If you’re looking for someone who can take an idea, an expression, a style and turn it into a BRAND, Tyler is your guy. Josh Fleming

Band Leader, Vandoliers

If you’re looking for someone who can take an idea, an expression, a style and turn it into a BRAND, Tyler is your guy.


Josh Fleming Vandoliers

  • Total Merchandise Sales 70% 70%
  • Motorcycle Club Shirt 50% 50%
  • Cowgirl Shirt 25% 25%
  • Luchador Shirt 20% 20%

kicking ass and selling merch

With an overall increase in total sales, Vandoliers have realized a deeper connection to their fans, a richer experience for their show attendees, and of course additional revenue increasing their profit per show. By offering “on brand” shirts and merchandise, their album sales have increased as well by merchandising their albums and facilitating purchasing momentum.

Made with love deep in the ♥ of Texas

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