strategy, branding, identity design, web & print

The Challenge

The Osteosarcoma Institute was born out of a similar non-profit: QuadW Foundation. Both are centered around the rare bone cancer, osteosarcoma.  QuadW (short for “What Would Willie Want”) was great at commemorating Willie Tichenor – a loved one who lost his fight with the rare disease and celebrates his values of scholarship, philanthropy, and mission work. However, it came up short in facilitating effective change in sarcoma research and improving patient outcome.

The QuadW board decided to allocate $10 Million to osteosarcoma research and fund a new organization that would take the lead in moving the needle forward towards finding a cure. A challenge that has yielded little change in the previous decade.

The Solution

The Osteosarcoma Institute launched in November 2017 when they presented at the international CTOS conference in Hawaii. With a research-focused mission in finding a cure, the logo represents the donors, patient families, and research specialists that would need to come together in order to make this mission a reality. We worked on brand messaging that would clearly communicate their vision and the institute’s goals to attract researcher partners as well as the hearts of families affected by this disease. The website launched in support to their presentation and will serve as a source of information about the disease and research progress as their organization grows in size and influence in the sarcoma community.

 identity design

 message development

Concentrating on the cure – the tagline is clear and definitive. Decades of research has yeilded little to no improvements or changes to patient treatment or outcome.  OSI needed to communicate clearly its cornerstone mission is to actually move the needle towards finding the cure. Beyond that, a semantic nod to the concentric circles of the logo reinforce the moving parts and multiple groups that it will need to engage in order to reach this goal.

Our Ambition

THE OSTEOSARCOMA INSTITUTE WILL DEVELOP AND EXECUTE A COMPREHENSIVE, RATIONAL STRATEGY TO IMPROVE THE LIFE EXPECTANCY OF RELAPSED AND METASTATIC PATIENTS BY 10X.

Our Ambition

THE OSTEOSARCOMA INSTITUTE WILL DEVELOP AND EXECUTE A COMPREHENSIVE, RATIONAL STRATEGY TO IMPROVE THE LIFE EXPECTANCY OF RELAPSED AND METASTATIC PATIENTS BY 10X.

Our Strategy

  • Capitalize on recent advances in science to overcome resource & knowledge gaps that have hindered progress
  • Develop convincing justifications for biotechnology and pharmaceutical companies to produce new therapeutics
  • Engage patients and their friends, families, & advocates
  • Commit to provide significant seed funding & raise the additional funding required to achieve the goal

  launch collateral

As part of their launch strategy and awareness campaign, the Osteosarcoma Institute announced the unveiling of their organization at the international CTOS conference providing members with info cards reinforcing their mission and driving visitor to their website along with promotional powerbanks to charge devices durring long days of conference briefings to give back to the doctors and researchers they intend to build relationships with.

As part of their launch strategy and awareness campaign, the Osteosarcoma Institute announced the unveiling their organization at the international CTOS conference providing members with info cards reinforcing their mission and driving visitor to their website along with promotional powerbanks to charge devices durring long days of conference briefings to give back to the doctors and researchers they intend to build relationships with.
  • Brand Awareness 100% 100%
  • Identity Design 50% 50%
  • Website Design 40% 40%
  • Promotional Marketing 10% 10%

on their way to the cure

Following a successful launch at CTOS, Ostosarcoma Institute was a welcomed voice in the sarcoma community and praised by researchers and medical professionals for their vision and commitment. OSI has since added multiple new members to their Scientific Advisory Board.

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