First Impressions Last
Whether you’re a startup or a Fortune 500, design is the face of your business and an irreversible first impression before you speak. Design connects with your audience, tells them who you are and why they should care about what you have to say. It is communication that transcends language, working effortlessly and instantly. The purpose of a logo is to identify a company or product with the use of an icon, symbol or logotype. The logo simply identifies a business or product in its simplest form and is a visual representation of everything a company stands for. Far beyond a pretty graphic, a strong logo is filled with symbolism, both obvious and hidden.