The Challenge
Aria Village is a mixed use retail and residential development in the suburban development of Sandy Springs just north of Atlanta, GA. Aria Village will be a destination retail and luxury restaurant district for many of Atlanta’s affluent professionals as well as home to residents of The Alastair, the adjoining upscale apartments and high rise condo building. Aria Village is a community-based development that boast a modern elegance for a wide range of generations with walkable pathways and convenient access to upscale retail. This brand was built in collaboration with Lodge 26.
The Solution
Aria Village needed a brand that would differentiate itself from the existing yet separate Aria property located just across the street from Aria Village. The brand utilizes the dominance of color to differentiate itself along with a logo that embodies structure, dynamic movement and most importantly the elegance of the retail and dining experienced at Aria Village. The focus was to design a logo that could exist in signage and wayfinding in a variety of applications.
