Branding & Vectorizing Process (video)

Mar 15, 2016 | Branding, Process, Typography

Branding & Vectorizing Process (video)

Few things in my life are as tedious or time consuming, but at the same time rewarding and satisfying, as vectoring out an illustration, custom typography, or logo. Not a lot of people completely understand the process that goes into creating a custom vectorized graphic. It really takes patience, an enjoyment of the process, and a pixel perfect desire for a smooth curve. Watch my video below as I recorded my entire process from scanning in a hand drawn logotype, vectoring out each individual letter in Adobe Illustrator, tweaking each anchor point until it looks perfect, giving it a nice texture in photoshop, and overlaying it on a beautiful image for a striking presentation.

If you have a logo, branding or custom type project coming up, and you would like my help, feel free to contact me or fill out a project brief to get a conversation started. In the mean time, enjoy this peek behind my proverbial curtain. Typically this process can take hours, but lucky for you, I have condensed it down to a little over 13 minutes. Enjoy!

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