branding + design + marketing
I’m Tyler. I build brands and the machines behind them.
I spent five years as an in-house creative director, taking a two-founder outdoor brand from zero to $4M+ a year — and to the top of its category. I set the brand strategy and ran every customer touchpoint along the way: identity system, brand voice, packaging, product photos, the Shopify store, and the emails that kept it all selling. Now I do that for multiple brands at a time.
If you’re building something for people who live outside, and you want a creative partner who can tell you where to aim before deciding what to make — let’s talk.
ecommerce
marketing strategy
brand identity
creative direction
social media
email automation
illustration
typography
packaging
collateral
apparel
First Impressions Last
Logo Design
Logos are the visual cornerstone of a brand. Whether you’re a startup or a Fortune 500, design is the face of your business and an irreversible first impression before you speak. We take companies with little or non-existent branding and give them an identity. We put a face and a personality to the name by creating marks, logos, and logotypes that are completely custom, proprietary, and will stand the test of time. We’ve created logos for businesses in Apparel, Real Estate, Restaurants, Technology, photographers, social groups, non-profits and more.
Building a Brand
Brand Identity
A brand is the set of expectations, memories, stories, and relationships that account for a customer’s decision to choose one product or service over another. Brand identity systems are designed to ensure the corporate image is cohesive and consistent throughout all touchstones of your brand as well as facilitate an emotional connection between customer and company/product. It is the reason you feel a certain way when you look at your favorite brand’s logo. Some of these devices that leverage the brand elements and guidelines include: stationary kits, marketing collateral, packaging, signage, messaging, digital products, and more.
The Human Element
Lettering + Illustration
Illustration and lettering elevate your brand and products by adding a human element to your brand’s aesthetic that will truly stand out in today’s overwhelmingly digital age. Illustration communicates your brand story and values while giving context and style to your message. It allows your brand to communicate faster and build deeper emotional connections with your audience. Large or small, custom graphics and illustration make a big impact on your business’s ability to convey its value in an interesting and eye-catching way.
You’ll probably enjoy working with me if…
You’re building a brand
You’re building a brand that lives in the physical world. Product on shelves, packaging in people’s hands, a booth at the trade show, not just on screens.
You are on a schedule
You have a launch calendar, not a logo request. There’s a product drop, a retail push, or a season ahead of you, and you need creative that ships on that schedule.
You need a partner
You’d rather have one senior partner who can run brand, packaging, ecommerce, and email than manage four different vendors who’ve never met each other.
You want a human touch
You want real craft on the things your customers touch: original illustration, labels worth collecting, and you like that I use AI behind the scenes to move fast on everything else.
You keep it real
You appreciate honest creative direction, even when it challenges the idea you walked in with.
You value real creative
If you’re just looking for the fastest, cheapest way to get a logo — no hard feelings, but I’m probably not your guy.
Sound familiar? Then we’ll probably make something great together.
Free Download
Start building your dream brand today!
Get a jumpstart on your brand and download my FREE 32-page Brand Builder Workbook now! I will walk you through my proven process to give you clarity on your brand vision and purpose.
